War of the Rooms: How Hotels Can Drive Direct Bookings and Compete with the OTA Websites

hotel sign

Think back to the last time you booked a hotel room and it’s highly likely you used an OTA such as Booking.com, Trivago or Expedia. When they first became popular, Online Travel Agents were a blessing for many accommodation providers, providing them with bookings aplenty and doing all the hard marketing work for them. However, over time hotels have come to realise their OTA addiction comes at a cost, often in the form of 20+% commission fees and high guest...
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The Need for Speed: Can Your Travel Website Keep Up?

There are many factors that make the usability of a website remarkable, but a crucial aspect that’s often overlooked is speed. A recent Google study showed that 40% of people will wait no more than 3 seconds before abandoning a travel website. That means you have 3 seconds to ensure your content appears before you lose 40% of your potential income. Unfortunately it is still common to see travel brands sacrifice page loading time in favour of adding fancy functionality,...
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8 Strategies to Help Your Fear of Flying

Emirates Plane Airbus A380

I love travelling but if you ever travel with me, you’ll learn I have a terrible fear of flying. This hasn’t always been the case – we would take flights frequently when I was a child and I never questioned it. However, in 2011 I suffered a bad case of PTSD from the Christchurch earthquakes and somehow this resulted in a lingering distrust with planes (yes it sounds odd, but apparently developing unrelated fears is not unusual). I have refused to...
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