The Need for Speed: Can Your Travel Website Keep Up?

speedmonitor

There are many factors that make the usability of a website remarkable, but a crucial aspect that’s often overlooked is speed. A recent Google study showed that 40% of people will wait no more than 3 seconds before abandoning a travel website. That means you have 3 seconds to ensure your content appears before you lose 40% of your potential income. Unfortunately it is still common to see travel brands sacrifice page loading time in favour of adding fancy functionality,...
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8 Strategies to Help Your Fear of Flying

Emirates Plane Airbus A380

I love travelling but if you ever travel with me, you’ll learn I have a terrible fear of flying. This hasn’t always been the case – we would take flights frequently when I was a child and I never questioned it. However, in 2011 I suffered a bad case of PTSD from the Christchurch earthquakes and somehow this resulted in a lingering distrust with planes (yes it sounds odd, but apparently developing unrelated fears is not unusual). I have refused to...
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My Google Adwords Set Up Checklist

I’ve been loving getting my geek on and spending a lot more time with Adwords lately. As a Google Partner, our company gets regular one-on-one time with Google’s technical team and we have a great contact there called Scott who has been keeping me up-to-date with the countless changes.   If you devote the time to it, Adwords is actually not as bad as nerdy cat suggests. I love the more logical, data-driven nature of PPC when compared to SEO,...
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A Digital Day-off, Please?

I wish there was one day a week where society would have an agreed “time out” from social media. A day where I can go to brunch with my friends and not have to pause mid conversation whilst we all check in, Instagram our food, or pointlessly compare whether other people on Facebook are having a better morning. A marketing agency (Tecmark) found that the average person picks up their device 1,500 times a week, including checking email and Facebook...
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