Passionate about digital media, online marketing and web design - constantly looking to expand my horizons. Above all things I love New Zealand, cats, and using code to create beautiful things.

Six reasons why QR codes are rubbish

February 20, 2012

QR, aka “Quick Response”, codes were designed by the motor vehicle industry and somehow filtered their way into the digital world. But instead of making our lives easier, they have failed to take off. My reasons for being unimpressed: With a few small exceptions, businesses continue to predominantly use them in mundane, unimaginative ways that [...]

How to choose the right keywords for your website’s SEO

January 6, 2012

The first step towards great Search Engine Optimisation is identifying and prioritising your keywords, and keyword phrases. These are the word combinations that you wish your ideal audience will enter into search engines in order to find your website. Once you have defined your top keywords then you can start on your actual SEO strategy. [...]

Posted in: SEO | Tools & How To

Meet Eddie the SPCA kitten

January 4, 2012

Say hello to Eddie. I haven’t achieved a great deal over the Christmas holidays, but I have been helping out with this little one. At barely three weeks old, he needs the care of a newborn child: he consistently eats, pees and sleeps. Eddie is a climber – he has an apparent urge to reach [...]

Posted in: Outside the Box

Bad online travel reviews: their effects and how to react

November 27, 2011

This week a small tourism business belonging to a friend of mine suffered its first inevitable bad review on a particular well-known travellers’ website (cough cough, Tripadvisor, cough). I say “inevitable” not because of any ongoing bad service—indeed they run a very good operation—but because ultimately 99% of tourism businesses are going to one day [...]

How to set up tethering in order to connect to the web via your iPhone 4

November 3, 2011

Although not every country and network supports it, Vodafone New Zealand allows you to connect to the internet on your laptop using your iPhone. This is usually known as tethering. Not many articles are on this online so here’s a quick step guide. 1. You can connect the two together either via a) USB cable, [...]

Posted in: Tools & How To