The BP Brand – 12,000 miles apart

Just thought it was interesting how different one brand’s advertising campaigns can be in different locations at one given time… here we have BP’s latest ads in both the UK and New Zealand. I could draw from each to demonstrate each culture’s characteristics, but I would probably be insulting your intelligence.
 
UK:
 

 
NZ:
 

 
Who would have thought the British were more focused on sport… although the olympics must allow for a special exception.

 

So… what oil spill?

 

 

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