A challenge many small businesses face with social media is a lack of time to devote to it. Blogging is no different – lots of us don’t have a few hours spare each week to think of a topic, let alone write several hundred words. But it doesn’t have to be that hard.
1. Don’t stress about the “perfect” topic.
Sometimes it is better to produce several blog posts on more obvious / simple topics than to spend the whole time stewing over the “ultimate” subject. Write about something that relates to your business, but make sure it is something you feel passionate about – it will naturally come across in your tone.
If you are still finding it hard to know what to write about, browse other blogs to get inspiration. It doesn’t matter if you are saying the same thing as others, but try to see if you can bring something new to the table.
Keep a notepad close by to record blog ideas as they come to you. I find that I need a day between choosing a topic and writing – to let the ideas marinate in my mind.
2. Don’t think of the blog as an essay.
Again, regularity is often better than length, so three paragraphs may be all it needs. Keep it concise – cut out words that don’t add value and don’t repeat yourself.
Indeed, you don’t want to get overly complex and put people off from reading. Make sure you can sum up your blog post in one sentence – if it takes more, your subject may be too ambitious.
Nevertheless, do research your topic and check facts if necessary – it will bring greater depth to your post.
3. Remember good writing advice.
- The best writing style is usually your own.
- Make sure your introduction tells the reader enough about what you are discussing to want to read on.
- If your blog post is over 3 paragraphs, sub-titles will help readers scan copy.
- Numbered lists, bullet points and images also help break up content.
- Include links to other articles and information online if it is of interest.
4. Decide on the title last.
Unless it has already come to you in a flash of light, it can be easier to decide on your title after you have written your post. Make sure it is descriptive enough for the reader to know what the topic is, and to entice them into reading further. SEO best practice also suggests you add in relevant keywords to your business if you can.
5. Pass to a colleague to read before publishing.
He or she can point out any glaring errors. When publishing, choose a good time of day and shout it out via Twitter, Facebook and other social media channels.