Oh dear Microsoft, what have you done. The new Windows 8 logo reeks of Apple envy, and frankly reminds me of a project I might have done at high school in D&T. I can understand why Microsoft wanted a fresh, clean look – Windows 8 is considered one its most significant updates in history and [...]
// Archive for the ‘Branding’ Category
The BP Brand – 12,000 miles apart
Just thought it was interesting how different one brand’s advertising campaigns can be in different locations at one given time… here we have BP’s latest ads in both the UK and New Zealand. I could draw from each to demonstrate each culture’s characteristics, but I would probably be insulting your intelligence. UK: [...]