The Website Redesign of HakaTours.com

It is with absolute joy that I point you in the direction of the brand new version of hakatours.com, released finally at the end of last month. The revealing of the website was highly anticipated by all of us involved (three major earthquakes had provided extensive set backs) and there are still a few small bugs being fixed, but I can say regardless that I am incredibly proud of the final product. I cannot write this post before mentioning the...
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Great Uses of Facebook Fan Pages by New Zealand Brands

Everyone knows the international bunch who can afford to invest plenty into designing and optimising their Facebook page – Coca-cola, Starbucks, Adidas and Victoria’s Secret just to name a handful. However, I wanted to look at some New Zealand-grown brands and companies that who have also used their Facebook fan pages well – despite the slightly lower budget. ASB – There seems to be a healthy dose of competition amongst banks within NZ, and ASB have really been ahead of...
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The BP Brand – 12,000 miles apart

Just thought it was interesting how different one brand’s advertising campaigns can be in different locations at one given time… here we have BP’s latest ads in both the UK and New Zealand. I could draw from each to demonstrate each culture’s characteristics, but I would probably be insulting your intelligence.   UK:     NZ:     Who would have thought the British were more focused on sport… although the olympics must allow for a special exception.   So…...
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The Evolution of the Haka Tours Brand

For the first 3-4 years of its existence, I was responsible for Haka Tours’ marketing output, most of which was digital. Here is how I witnessed the brand evolve from start-up business to award-winning kiwi tour operator, including what effect it had on the clientele. 2007: The Beginning Haka Tours’s first tour was in June 2007, about the same time that I was graduating from university. The first tour vehicle was a 12 seater purple Mercedes and it was tour guide...
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