War of the Rooms: How Hotels Can Drive Direct Bookings and Compete with the OTA Websites

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Think back to the last time you booked a hotel room and it’s highly likely you used an OTA such as Booking.com, Trivago or Expedia. When they first became popular, Online Travel Agents were a blessing for many accommodation providers, providing them with bookings aplenty and doing all the hard marketing work for them. However, over time hotels have come to realise their OTA addiction comes at a cost, often in the form of 20+% commission fees and high guest...
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The Need for Speed: Can Your Travel Website Keep Up?

There are many factors that make the usability of a website remarkable, but a crucial aspect that’s often overlooked is speed. A recent Google study showed that 40% of people will wait no more than 3 seconds before abandoning a travel website. That means you have 3 seconds to ensure your content appears before you lose 40% of your potential income. Unfortunately it is still common to see travel brands sacrifice page loading time in favour of adding fancy functionality,...
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My Google Adwords Set Up Checklist

I’ve been loving getting my geek on and spending a lot more time with Adwords lately. As a Google Partner, our company gets regular one-on-one time with Google’s technical team and we have a great contact there called Scott who has been keeping me up-to-date with the countless changes.   If you devote the time to it, Adwords is actually not as bad as nerdy cat suggests. I love the more logical, data-driven nature of PPC when compared to SEO,...
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