What website builder should I choose for my small business?

Laptop screen showing Wordpress website

When starting a business, one of the first things you’ll need is an online presence, and by that I don’t just mean your teenage niece setting up your Instagram profile(!) You have to have a website. Good news is that there’s now several decent “easy” DIY website builders out there to get you going. I say “easy” in speech marks because if you have zero experience with computers, you are probably better off finding someone else to help out. But...
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War of the Rooms: How Hotels Can Drive Direct Bookings and Compete with the OTA Websites

hotel sign

Think back to the last time you booked a hotel room and it’s highly likely you used an OTA such as Booking.com, Trivago or Expedia. When they first became popular, Online Travel Agents were a blessing for many accommodation providers, providing them with bookings aplenty and doing all the hard marketing work for them. However, over time hotels have come to realise their OTA addiction comes at a cost, often in the form of 20+% commission fees and high guest...
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The Need for Speed: Can Your Travel Website Keep Up?

There are many factors that make the usability of a website remarkable, but a crucial aspect that’s often overlooked is speed. A recent Google study showed that 40% of people will wait no more than 3 seconds before abandoning a travel website. That means you have 3 seconds to ensure your content appears before you lose 40% of your potential income. Unfortunately it is still common to see travel brands sacrifice page loading time in favour of adding fancy functionality,...
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