The Need for Speed: Can Your Travel Website Keep Up?

There are many factors that make the usability of a website remarkable, but a crucial aspect that’s often overlooked is speed. A recent Google study showed that 40% of people will wait no more than 3 seconds before abandoning a travel website. That means you have 3 seconds to ensure your content appears before you lose 40% of your potential income. Unfortunately it is still common to see travel brands sacrifice page loading time in favour of adding fancy functionality,...
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My Google Adwords Set Up Checklist

I’ve been loving getting my geek on and spending a lot more time with Adwords lately. As a Google Partner, our company gets regular one-on-one time with Google’s technical team and we have a great contact there called Scott who has been keeping me up-to-date with the countless changes.   If you devote the time to it, Adwords is actually not as bad as nerdy cat suggests. I love the more logical, data-driven nature of PPC when compared to SEO,...
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A Digital Day-off, Please?

I wish there was one day a week where society would have an agreed “time out” from social media. A day where I can go to brunch with my friends and not have to pause mid conversation whilst we all check in, Instagram our food, or pointlessly compare whether other people on Facebook are having a better morning. A marketing agency (Tecmark) found that the average person picks up their device 1,500 times a week, including checking email and Facebook...
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Having a ‘mare updating my iCloud credit card

Am I just going mad, or is this a total fail on Apple’s part? This morning I received this friendly email reminder that my iCloud credit card had expired: Thanks Apple. That looks easy enough? No. Upon following the 3-step instructions on your iPhone, you get to a screen showing your payment method, where you cannot do anything. Clicking, dragging, shouting does not bring up a way of editing this card. So, back to the email. Apple says, “You can...
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