My Google Adwords Set Up Checklist

I’ve been loving getting my geek on and spending a lot more time with Adwords lately. As a Google Partner, our company gets regular one-on-one time with Google’s technical team and we have a great contact there called Scott who has been keeping me up-to-date with the countless changes.   If you devote the time to it, Adwords is actually not as bad as nerdy cat suggests. I love the more logical, data-driven nature of PPC when compared to SEO,...
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Should I bid on my company name in Google Adwords?

It is a question often asked by Adwords beginners – should a company bid on its own business name if they are already showing in the top organic search results? Businesses can sometimes wonder why they should pay for clicks that otherwise would probably come free organically. I thought I’d throw my $0.08 cents in. The quick (and quite unsatisfying) answer to this question is that it depends on the circumstances. Which means some common sense and good judgement on...
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