5 Basic Photoshop Skills You Need as a Digital Marketer

If you work in digital marketing, especially for a small business, sometimes you don’t want to waste time and money passing small jobs to a designer that you essentially could do yourself. The following are things in Photoshop that I use on a daily basis. NB. This article is written for those people with either no or very little experience with Adobe Photoshop. The videos included are not mine and are based on CS6 – if your version of Photoshop...
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Five reasons why QR codes don’t work

QR codes, aka “Quick Response”, were designed by the motor vehicle industry and somehow filtered their way into the digital world. But instead of making our lives easier, they have failed to take off. They have slowly become one of my own web pet peeves. Why? With a few small exceptions, businesses continue to predominantly use them in mundane, unimaginative ways that don’t provide value. Often this includes a non-mobile friendly webpage. … therefore we are always disappointed by what...
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