The BP Brand – 12,000 miles apart

Just thought it was interesting how different one brand’s advertising campaigns can be in different locations at one given time… here we have BP’s latest ads in both the UK and New Zealand. I could draw from each to demonstrate each culture’s characteristics, but I would probably be insulting your intelligence.   UK:     NZ:     Who would have thought the British were more focused on sport… although the olympics must allow for a special exception.   So…...
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The Evolution of the Haka Tours Brand

For the first 3-4 years of its existence, I was responsible for Haka Tours’ marketing output, most of which was digital. Here is how I witnessed the brand evolve from start-up business to award-winning kiwi tour operator, including what effect it had on the clientele. 2007: The Beginning Haka Tours’s first tour was in June 2007, about the same time that I was graduating from university. The first tour vehicle was a 12 seater purple Mercedes and it was tour guide...
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