The Need for Speed: Can Your Travel Website Keep Up?

There are many factors that make the usability of a website remarkable, but a crucial aspect that’s often overlooked is speed. A recent Google study showed that 40% of people will wait no more than 3 seconds before abandoning a travel website. That means you have 3 seconds to ensure your content appears before you lose 40% of your potential income. Unfortunately it is still common to see travel brands sacrifice page loading time in favour of adding fancy functionality,...
Continue reading...

Tools to help you choose the right keywords for your website’s SEO

The first step towards great Search Engine Optimisation is identifying and prioritising your keywords. These are the words and phrases that you want your target audience to enter into search engines in order to find your website. For the purpose of this post, I will use a fictional New Zealand hiking operator as an example case. Where to begin? There are a number of starting points. Firstly, common sense. Ask yourself the question, “What would I search for to find...
Continue reading...

How does Social Media Affect SEO in 2011?

In late 2010 Google (and Bing) made the inevitable announcement that Social Media was now part of their elusive search algorithm. Nevertheless, businesses all over the world are still failing to realise the true potential of Social Media presence and are losing out. Here is why it makes sense for the likes of Twitter, Facebook etc. to affect search results. As with all Search Engine Optimisation (the art of improving your ranking on Google), the principles are based on common...
Continue reading...

The Morals of SEO: Why not to play it dirty

As web developers, we have clear web standards that guide us to see what is right and wrong. In SEO, unfortunately the laws aren’t quite as clear. In fact, there are barely any laws at all – something that a morally competent practitioner can find incredibly frustrating. Because there are absolutely loads of so-called SEO “experts” out there all too willing to play it dirty to get what they want in the short term. One of the reasons for why...
Continue reading...