How to write a blog post: for small businesses with very little time

A challenge many small businesses face with social media is a lack of time to devote to it. Blogging is no different – lots of us don’t have a few hours spare each week to think of a topic, let alone write several hundred words. But it doesn’t have to be that hard. 1. Don’t stress about the “perfect” topic. Sometimes it is better to produce several blog posts on more obvious / simple topics than to spend the whole...
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Bad online travel reviews: their effects and how to react

This week a small tourism business belonging to a friend of mine suffered its first inevitable bad review on a particular well-known travellers’ website (cough cough, Tripadvisor, cough). I say “inevitable” not because of any ongoing bad service—indeed they run a very good operation—but because ultimately 99.9% of tourism businesses are going to one day find themselves a victim of it, no matter how outstanding their behaviour. It’s just human nature. Online review sites have a notably different effect on...
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Not sure what your Facebook fans want from you? Ask them.

  There was an article this week by emarketer.com that discussed findings from an interesting survey by ExactTarget called “Subscribers, Fans and Followers: The Meaning of Like.” The survey asked Facebook users in the US why they might choose to not ‘like’ a brand’s fan page… but if they did ‘like’ it, the survey asked what they then expected from it. Read the article here: What Do Facebook Users Expect from Brands? To me, the most significant findings of the survey were: 54%...
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Should small businesses outsource their social media?

Thinking of outsourcing your social media? Please read this first. People in the digital marketing world have been debating back and forth over the last couple of years whether outsourcing SM is acceptable – but I find a strange lack of online information discussing the small business in particular. So here we go. Firstly, it is notable that there is a difference between Social Media Consulting and Social Media Outsourcing. SM Consulting Consulting is when someone like myself comes into your business and...
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