How does Social Media Affect SEO in 2011?

In late 2010 Google (and Bing) made the inevitable announcement that Social Media was now part of their elusive search algorithm. Nevertheless, businesses all over the world are still failing to realise the true potential of Social Media presence and are losing out. Here is why it makes sense for the likes of Twitter, Facebook etc. to affect search results. As with all Search Engine Optimisation (the art of improving your ranking on Google), the principles are based on common...
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Why Social Media is good for your Small Business

This week I have learnt that part of consulting about Social Media is convincing people that it is worth their time. There are many non-believers who simply don’t understand the value of devoting time to the likes of Facebook, Twitter and YouTube. However, this is usually down to certain misconceptions. The fact is, Social Media is proven to be good for small businesses. In many industries it is a great way to allow a company to stick their head up...
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Could your small business benefit from using a Daily Deals site?

“Daily Deals” – a recent term brought to us by a multitude of internet companies all looking to capitalise on the economic downturn and take advantage of our tighter wallets. E.g. Groupon, GrabOne, Spreets, LivingSocial etc. We all know how it works. Businesses sign up to sell one of their products or services, at a much cheapened price for a limited time period. The Daily Deal company take a percentage of this price. The businesses then (hopefully) receive lots of...
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Facebook Timeline: Do we want our lives on display?

Today I was allowed my first preview of Facebook’s new Timeline layout, about to replace our profiles next month. And after all the moanings of various people both on- and offline, I was pleasantly surprised by the new shiny format. However, there is one thing about Timeline that concerns me, and that is the sudden ease with which people will skip back and forth throughout my life. Suddenly they are able to see photos, status updates and such from my...
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