Pinterest

This week Facebook has incensed users by making some changes to its newsfeed and friend categories. Indeed this always happens whenever it changes something… Give it a few weeks and everyone will be used to it. Just shows you how much people naturally do not like being shoved outside their comfort box. The Beeb also made a boob (surely someone else has used this word play by now?) with the release of their beta website, which looks fairly naff with unimaginative typography...
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Should we still be using Email Marketing?

Yesterday someone asked whether I thought email marketing was still valuable. Indeed, the question of whether the “e-newsletter” is dead continues to be a subject of debate – both off and online. However, most arguments – no matter what side – appear to be only made by marketing people or businesses because it suits their own methods. So I would suggest that, if you are reading this because you are wondering whether to use email marketing, be wary of such...
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Social Media for your business: no more excuses

The other day I read a blog article that spent several hundred words arguing that Social Media may not be a sensible option for certain businesses, for the reason that it might not bring in any income to them. Unfortunately this article failed to name examples, because I am still sitting here trying to think of some. I don’t believe you can make such a sweeping statement – because Social Media has potential for everyone. And to think that you...
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My Social Media Top 5 Essential Guidelines

Five quick things that I believe to be essential to good social media. 1. Treat everyone online as you would offline. If you wouldn’t say something to their face, don’t write it. If you wouldn’t want your Mum to read it, don’t write it. 2. Stay away from anything remotely controversial. And preferably, political. 3. Don’t ever use Social Media to sell. People will turn off. Instead think of it as a branch of PR… your best foot forward. Bring...
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