Why Social Media is good for your Small Business

This week I have learnt that part of consulting about Social Media is convincing people that it is worth their time. There are many non-believers who simply don’t understand the value of devoting time to the likes of Facebook, Twitter and YouTube. However, this is usually down to certain misconceptions. The fact is, Social Media is proven to be good for small businesses. In many industries it is a great way to allow a company to stick their head up...
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Sometimes it’s ok to design in Microsoft Word

Small businesses (particularly in the tourism industry) often have to be cautious not to take leaps and bounds to improve their marketing – because if they did they would risk cutting off their nose to spite their face. If your marketing material and branding suddenly goes from naff-looking flyer to fancy-pants brochure, your current clients might suddenly eye you with suspicion. And any new clients will ultimately be more high-maintenance. If you project an image of high quality, ridiculously good...
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New Site Design

Have release a brand new design for this site – still based on WordPress but removing any reliance on Pagelines’ Platform Pro. Instead I created my own design and set it as a WP template. In doing so I have learnt to employ MAMP and lots of lovely WordPress-specific PHP. I re-designed because Platform Pro was imposing several nasty restrictions on the previous site, and I wanted something that was a lot more clean cut and hassle-free to update. Have...
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