What website builder should I choose for my small business?

Laptop screen showing Wordpress website

When starting a business, one of the first things you’ll need is an online presence, and by that I don’t just mean your teenage niece setting up your Instagram profile(!) You have to have a website. Good news is that there’s now several decent “easy” DIY website builders out there to get you going. I say “easy” in speech marks because if you have zero experience with computers, you are probably better off finding someone else to help out. But...
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The Need for Speed: Can Your Travel Website Keep Up?

There are many factors that make the usability of a website remarkable, but a crucial aspect that’s often overlooked is speed. A recent Google study showed that 40% of people will wait no more than 3 seconds before abandoning a travel website. That means you have 3 seconds to ensure your content appears before you lose 40% of your potential income. Unfortunately it is still common to see travel brands sacrifice page loading time in favour of adding fancy functionality,...
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5 Basic Photoshop Skills You Need as a Digital Marketer

If you work in digital marketing, especially for a small business, sometimes you don’t want to waste time and money passing small jobs to a designer that you essentially could do yourself. The following are things in Photoshop that I use on a daily basis. NB. This article is written for those people with either no or very little experience with Adobe Photoshop. The videos included are not mine and are based on CS6 – if your version of Photoshop...
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How to track outbound links with Google Analytics

When setting up goals in Google Analytics, many people fall astray when it comes to tracking links that take the user to an external website. A common wrong assumption is to act as if the link is internal, i.e.: Unfortunately, you are only able to track internal links via a URL destination. Good news is that Google has a neat way of getting results another way – via what is known as Event Tracking. Geeky Code Stuff To do this...
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