Teux Deux? Don’t Mind If I Deux…

Teux Deux (aka “to-do”) is currently my favourite online tool to help manage my work. Its success lies within its total simplicity and ease of use. Here’s a quick beginner’s top 10 guide to all the wonderfulness. www.teuxdeux.com Type in your To Do items under the respective day/date, and hit the enter key. Use the 5-column “Someday” section at the bottom for items that don’t have a specific day. I like to use one of these columns as “next week”...
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How to write a blog post: for small businesses with very little time

A challenge many small businesses face with social media is a lack of time to devote to it. Blogging is no different – lots of us don’t have a few hours spare each week to think of a topic, let alone write several hundred words. But it doesn’t have to be that hard. 1. Don’t stress about the “perfect” topic. Sometimes it is better to produce several blog posts on more obvious / simple topics than to spend the whole...
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Tools to help you choose the right keywords for your website’s SEO

The first step towards great Search Engine Optimisation is identifying and prioritising your keywords. These are the words and phrases that you want your target audience to enter into search engines in order to find your website. For the purpose of this post, I will use a fictional New Zealand hiking operator as an example case. Where to begin? There are a number of starting points. Firstly, common sense. Ask yourself the question, “What would I search for to find...
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Bad online travel reviews: their effects and how to react

This week a small tourism business belonging to a friend of mine suffered its first inevitable bad review on a particular well-known travellers’ website (cough cough, Tripadvisor, cough). I say “inevitable” not because of any ongoing bad service—indeed they run a very good operation—but because ultimately 99.9% of tourism businesses are going to one day find themselves a victim of it, no matter how outstanding their behaviour. It’s just human nature. Online review sites have a notably different effect on...
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