How to write a blog post: for small businesses with very little time

A challenge many small businesses face with social media is a lack of time to devote to it. Blogging is no different – lots of us don’t have a few hours spare each week to think of a topic, let alone write several hundred words. But it doesn’t have to be that hard. 1. Don’t stress about the “perfect” topic. Sometimes it is better to produce several blog posts on more obvious / simple topics than to spend the whole...
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Tools to help you choose the right keywords for your website’s SEO

The first step towards great Search Engine Optimisation is identifying and prioritising your keywords. These are the words and phrases that you want your target audience to enter into search engines in order to find your website. For the purpose of this post, I will use a fictional New Zealand hiking operator as an example case. Where to begin? There are a number of starting points. Firstly, common sense. Ask yourself the question, “What would I search for to find...
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Bad online travel reviews: their effects and how to react

This week a small tourism business belonging to a friend of mine suffered its first inevitable bad review on a particular well-known travellers’ website (cough cough, Tripadvisor, cough). I say “inevitable” not because of any ongoing bad service—indeed they run a very good operation—but because ultimately 99.9% of tourism businesses are going to one day find themselves a victim of it, no matter how outstanding their behaviour. It’s just human nature. Online review sites have a notably different effect on...
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How to set up tethering in order to connect to the web via your iPhone 4

Although not every country and network supports it, Vodafone New Zealand allows you to connect to the internet on your laptop using your iPhone. This is usually known as tethering. Not many articles are on this online so here’s a quick step guide. 1. You can connect the two together either via a) USB cable, b) WiFi or c) Bluetooth. My iPhone 4’s bluetooth is absolute rubbish, and now with iCloud I don’t ever use USB, so I opted for...
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