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	<title>Ellen Pickett</title>
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	<link>http://www.ellenpickett.com</link>
	<description>Digital Marketing and Web Consultant based in New Zealand</description>
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		<title>Teux Deux</title>
		<link>http://www.ellenpickett.com/2012/04/teux-deux/</link>
		<comments>http://www.ellenpickett.com/2012/04/teux-deux/#comments</comments>
		<pubDate>Sun, 01 Apr 2012 01:11:05 +0000</pubDate>
		<dc:creator>Ellen</dc:creator>
				<category><![CDATA[Outside the Box]]></category>
		<category><![CDATA[Tools & How To]]></category>
		<category><![CDATA[favourite tools]]></category>
		<category><![CDATA[organisation]]></category>
		<category><![CDATA[teux deux]]></category>

		<guid isPermaLink="false">http://www.ellenpickett.com/?p=757</guid>
		<description><![CDATA[Teux Deux (aka &#8220;to-do&#8221;) is my favourite online tool for managing my work load. Its success lies within its total simplicity and ease of use. Here&#8217;s a quick beginner&#8217;s guide to its wonderfulness. www.teuxdeux.com Type in your To Do items under the respective day/date, and hit the enter key. Use the 5-column &#8220;Someday&#8221; section at [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to write a blog post: for small business employees with very little time</title>
		<link>http://www.ellenpickett.com/2012/03/how-to-write-a-blog-post-for-small-business-employees-with-very-little-time/</link>
		<comments>http://www.ellenpickett.com/2012/03/how-to-write-a-blog-post-for-small-business-employees-with-very-little-time/#comments</comments>
		<pubDate>Sat, 31 Mar 2012 05:06:33 +0000</pubDate>
		<dc:creator>Ellen</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Tools & How To]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[small business]]></category>

		<guid isPermaLink="false">http://www.ellenpickett.com/?p=747</guid>
		<description><![CDATA[A challenge many small businesses face with social media is a lack of time to devote to it. Blogging is no different &#8211; lots of us don’t have a few hours spare each week to think of a topic, let alone write several hundred words. But it doesn’t have to be that hard. 1. Don’t [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Microsoft&#8217;s new Windows 8 logo&#8230; thoughts?</title>
		<link>http://www.ellenpickett.com/2012/02/microsofts-new-windows-8-logo-thoughts/</link>
		<comments>http://www.ellenpickett.com/2012/02/microsofts-new-windows-8-logo-thoughts/#comments</comments>
		<pubDate>Wed, 22 Feb 2012 02:48:00 +0000</pubDate>
		<dc:creator>Ellen</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[apple]]></category>
		<category><![CDATA[design]]></category>
		<category><![CDATA[logo]]></category>
		<category><![CDATA[microsoft]]></category>
		<category><![CDATA[windows 8]]></category>

		<guid isPermaLink="false">http://www.ellenpickett.com/?p=736</guid>
		<description><![CDATA[Oh dear Microsoft, what have you done. The new Windows 8 logo reeks of Apple envy, and frankly reminds me of a project I might have done at high school in D&#38;T. I can understand why Microsoft wanted a fresh, clean look &#8211; Windows 8 is considered one its most significant updates in history and [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Six reasons why QR codes are rubbish</title>
		<link>http://www.ellenpickett.com/2012/02/six-reasons-why-qr-codes-are-rubbish/</link>
		<comments>http://www.ellenpickett.com/2012/02/six-reasons-why-qr-codes-are-rubbish/#comments</comments>
		<pubDate>Mon, 20 Feb 2012 08:40:44 +0000</pubDate>
		<dc:creator>Ellen</dc:creator>
				<category><![CDATA[Other Digital Marketing]]></category>
		<category><![CDATA[opinion]]></category>
		<category><![CDATA[qr codes]]></category>

		<guid isPermaLink="false">http://www.ellenpickett.com/?p=726</guid>
		<description><![CDATA[QR, aka &#8220;Quick Response&#8221;, codes were designed by the motor vehicle industry and somehow filtered their way into the digital world. But instead of making our lives easier, they have failed to take off. My reasons for being unimpressed: With a few small exceptions, businesses continue to predominantly use them in mundane, unimaginative ways that [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>How to choose the right keywords for your website&#8217;s SEO</title>
		<link>http://www.ellenpickett.com/2012/01/how-to-choose-the-right-keywords-for-your-websites-seo/</link>
		<comments>http://www.ellenpickett.com/2012/01/how-to-choose-the-right-keywords-for-your-websites-seo/#comments</comments>
		<pubDate>Fri, 06 Jan 2012 04:16:51 +0000</pubDate>
		<dc:creator>Ellen</dc:creator>
				<category><![CDATA[SEO]]></category>
		<category><![CDATA[Tools & How To]]></category>
		<category><![CDATA[advice]]></category>

		<guid isPermaLink="false">http://www.ellenpickett.com/?p=702</guid>
		<description><![CDATA[The first step towards great Search Engine Optimisation is identifying and prioritising your keywords, and keyword phrases. These are the word combinations that you wish your ideal audience will enter into search engines in order to find your website. Once you have defined your top keywords then you can start on your actual SEO strategy. [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Meet Eddie the SPCA kitten</title>
		<link>http://www.ellenpickett.com/2012/01/meet-eddie-the-spca-kitten/</link>
		<comments>http://www.ellenpickett.com/2012/01/meet-eddie-the-spca-kitten/#comments</comments>
		<pubDate>Wed, 04 Jan 2012 02:03:14 +0000</pubDate>
		<dc:creator>Ellen</dc:creator>
				<category><![CDATA[Outside the Box]]></category>
		<category><![CDATA[mad cat lady]]></category>
		<category><![CDATA[SPCA]]></category>

		<guid isPermaLink="false">http://www.ellenpickett.com/?p=693</guid>
		<description><![CDATA[Say hello to Eddie. I haven’t achieved a great deal over the Christmas holidays, but I have been helping out with this little one. At barely three weeks old, he needs the care of a newborn child: he consistently eats, pees and sleeps. Eddie is a climber – he has an apparent urge to reach [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Bad online travel reviews: their effects and how to react</title>
		<link>http://www.ellenpickett.com/2011/11/bad-online-travel-reviews-their-effects-and-how-to-react/</link>
		<comments>http://www.ellenpickett.com/2011/11/bad-online-travel-reviews-their-effects-and-how-to-react/#comments</comments>
		<pubDate>Sun, 27 Nov 2011 00:36:17 +0000</pubDate>
		<dc:creator>Ellen</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Tools & How To]]></category>
		<category><![CDATA[Haka Tours]]></category>
		<category><![CDATA[review sites]]></category>
		<category><![CDATA[small business]]></category>
		<category><![CDATA[tourism]]></category>
		<category><![CDATA[tripadvisor]]></category>

		<guid isPermaLink="false">http://www.ellenpickett.com/?p=659</guid>
		<description><![CDATA[This week a small tourism business belonging to a friend of mine suffered its first inevitable bad review on a particular well-known travellers&#8217; website (cough cough, Tripadvisor, cough). I say “inevitable” not because of any ongoing bad service—indeed they run a very good operation—but because ultimately 99% of tourism businesses are going to one day [...]]]></description>
		<wfw:commentRss>http://www.ellenpickett.com/2011/11/bad-online-travel-reviews-their-effects-and-how-to-react/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How to set up tethering in order to connect to the web via your iPhone 4</title>
		<link>http://www.ellenpickett.com/2011/11/how-to-set-up-tethering-in-order-to-connect-to-the-web-via-your-iphone-4/</link>
		<comments>http://www.ellenpickett.com/2011/11/how-to-set-up-tethering-in-order-to-connect-to-the-web-via-your-iphone-4/#comments</comments>
		<pubDate>Thu, 03 Nov 2011 08:18:52 +0000</pubDate>
		<dc:creator>Ellen</dc:creator>
				<category><![CDATA[Tools & How To]]></category>
		<category><![CDATA[iPhone]]></category>
		<category><![CDATA[tethering]]></category>
		<category><![CDATA[vodafone]]></category>

		<guid isPermaLink="false">http://www.ellenpickett.com/?p=653</guid>
		<description><![CDATA[Although not every country and network supports it, Vodafone New Zealand allows you to connect to the internet on your laptop using your iPhone. This is usually known as tethering. Not many articles are on this online so here&#8217;s a quick step guide. 1. You can connect the two together either via a) USB cable, [...]]]></description>
		<wfw:commentRss>http://www.ellenpickett.com/2011/11/how-to-set-up-tethering-in-order-to-connect-to-the-web-via-your-iphone-4/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Not sure what your Facebook fans want from you? Ask them.</title>
		<link>http://www.ellenpickett.com/2011/10/not-sure-what-your-facebook-fans-want-from-you-ask-them/</link>
		<comments>http://www.ellenpickett.com/2011/10/not-sure-what-your-facebook-fans-want-from-you-ask-them/#comments</comments>
		<pubDate>Sun, 23 Oct 2011 20:43:05 +0000</pubDate>
		<dc:creator>Ellen</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[advice]]></category>
		<category><![CDATA[facebook]]></category>
		<category><![CDATA[fan pages]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.ellenpickett.com/?p=638</guid>
		<description><![CDATA[&#160; There was an article this week by emarketer.com that discussed findings from an interesting survey by ExactTarget called “Subscribers, Fans and Followers: The Meaning of Like.” The survey asked Facebook users in the US why they might choose to not &#8216;like&#8217; a brand&#8217;s fan page&#8230; but if they did &#8216;like&#8217; it, the survey asked what they then [...]]]></description>
		<wfw:commentRss>http://www.ellenpickett.com/2011/10/not-sure-what-your-facebook-fans-want-from-you-ask-them/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The art of surviving the long haul flight</title>
		<link>http://www.ellenpickett.com/2011/10/the-art-of-surviving-the-long-haul-flight/</link>
		<comments>http://www.ellenpickett.com/2011/10/the-art-of-surviving-the-long-haul-flight/#comments</comments>
		<pubDate>Wed, 19 Oct 2011 11:34:42 +0000</pubDate>
		<dc:creator>Ellen</dc:creator>
				<category><![CDATA[Outside the Box]]></category>
		<category><![CDATA[Tools & How To]]></category>
		<category><![CDATA[advice]]></category>
		<category><![CDATA[emirates]]></category>
		<category><![CDATA[flying]]></category>
		<category><![CDATA[long haul]]></category>

		<guid isPermaLink="false">http://www.ellenpickett.com/?p=621</guid>
		<description><![CDATA[On Tuesday I will make the 30+ hour journey from Manchester to Auckland. As something I have done countless times, you might say I&#8217;ve become quite the experienced long haul flyer. But it doesn&#8217;t seem to come any easier. In fact, once the novelty wears off it all becomes a lot harder &#8211; suddenly the [...]]]></description>
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		<slash:comments>0</slash:comments>
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