How can I help?
Are you looking for help with bringing your company up-to-date with the latest trends in digital marketing, social media and beyond? I offer honest advice and guidance with all or any of the below.
“It is not the strongest of the species that survive… but the one most responsive to change.” — Charles Darwin
Specialities
- Social Media strategy – in particular Facebook, Twitter, YouTube, Flickr and blogging channels.
- Copy-writing and content producing for the web, including blogs and advertising.
- Search Engine Optimisation (SEO) for your website and blog – helping you become higher ranked in search results.
- Web analytics and Google Adwords.
- Website design and improvement, helping to increase conversions.
I am happy to cater for all types of business but in particular I have experience with the tourism and classical music industries.
What makes me the expert?
Digital marketing is a very fast-changing discipline and you may not have as much time to devote to it as you should. You may not know where to start. Or, you may have started but aren’t sure if what you are doing is right.
This is where consultants such as myself come in.
I don’t profess to be the ultimate “expert” – it is an overused term by people who don’t respect its meaning! But I do have passion, and I do have over 4 years’ experience working with digital marketing, and I have been attached to a computer for much of my life. Most of what I know has been self-taught, although there have been a number of courses along the way.
Have a read of my blog posts – feel free to use the Categories on the right hand side – to get a sense of who I am and what I like to do. Get in touch – I’m always happy to talk things through. I can provide references wherever needed.
“The trick to getting ahead is getting started.” – Mark Twain
Some quick-fire achievements
- Helped Haka Tours’ Facebook fan page to go from having 300 followers to over 2,500.
- Almost doubled views to hakatours.com within 6 months by taking over its SEO from the previous consultant.
- Designed and created HakaLodge.com, which is now responsible for 80% of the hostel’s bookings.
- Advised Experience Travel on how they should be getting the most out of Social Media and currently redesigning their blog. Their team has begun to implement ideas on Twitter, YouTube and Facebook.
- Wrote entire web content for entire Haka Tours franchise (up until June 2011) – websites, brochure and other online advertising.
Cost
I won’t charge you through the roof. I want to know what you can afford and how we can work towards that.
References
“Ellen did a week long consultation for us and produced some great results.She was detailed, thorough and very clear and most importantly enthused our staff for what she was suggesting. She really knows her digital marketing onions and I would definitely recommend her work.”
– Sam Clark, Experience Travel
“I worked with Ellen at Haka Tours, producing a number of online documentary videos for their new website.
Ellen was a creative, reliable contact inside Haka Tours who assisted in the production greatly. Her understanding of the online environment help ensure the outcomes for Haka Tours were met and that the final product fitted well within their current online environment. I would recommend Ellen to anyone looking to improve their online digital assets.”
– Phil Benoit, Kiwi Digital Creative
“Ellen was a very passionate employee, always going the extra mile and investing emotionally in the business. I can truly say that without her input and dedication, Haka Tours would not be where it is today. Any other employer would be very lucky to have her.”
– Ryan Sanders, Haka Tours
“We worked together on recreating the Haka Tours Website & e-Commerce platform. Ellen was a pleasure to work with and came to the table with a fantastic base knowledge of the online, business & design environments.
Ellen has a very good grasp on Web based usability, visual design styles, & marketing skills which were integral to developing focussed outcomes for the rebuild project for Haka Tours.
Ellen was very meticulous with project details and always provided clear goals & project requirements. I would highly recommend her for any position she was to go for and look forward to working with her agin in the future.”
– Jamie Hamilton, LeftClick