My First Website – Hakalodge.com

This week is a bit of a mix for me whilst I am settling in, so in the meantime I thought I would take half an hour to talk about my very first website – Hakalodge.com. This site was commissioned as a very simple, clear cut project with a relatively low budget – and so WordPress was the perfect platform to build upon. I had not used WP a great deal beforehand, but as far as a CMS goes, it...
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The Evolution of the Haka Tours Brand

For the first 3-4 years of its existence, I was responsible for Haka Tours’ marketing output, most of which was digital. Here is how I witnessed the brand evolve from start-up business to award-winning kiwi tour operator, including what effect it had on the clientele. 2007: The Beginning Haka Tours’s first tour was in June 2007, about the same time that I was graduating from university. The first tour vehicle was a 12 seater purple Mercedes and it was tour guide...
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My Digital Sabbatical

Opening blog entries are probably the hardest to write, because one feels you have to set the tone for the entire blog, which is a load of nonsense, but at the end of the day it’s first impressions and all that. Anyway here I am, back in the UK, just about over the jet lag and ready to start into what I hope will be a very productive 3-4 months. I have taken the huge step of resigning from my...
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