My Google Adwords Set Up Checklist

I’ve been loving getting my geek on and spending a lot more time with Adwords lately. As a Google Partner, our company gets regular one-on-one time with Google’s technical team and we have a great contact there called Scott who has been keeping me up-to-date with the countless changes.   If you devote the time to it, Adwords is actually not as bad as nerdy cat suggests. I love the more logical, data-driven nature of PPC when compared to SEO,...
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A Digital Day-off, Please?

I wish there was one day a week where society would have an agreed “time out” from social media. A day where I can go to brunch with my friends and not have to pause mid conversation whilst we all check in, Instagram our food, or pointlessly compare whether other people on Facebook are having a better morning. A marketing agency (Tecmark) found that the average person picks up their device 1,500 times a week, including checking email and Facebook...
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Having a ‘mare updating my iCloud credit card

Am I just going mad, or is this a total fail on Apple’s part? This morning I received this friendly email reminder that my iCloud credit card had expired: Thanks Apple. That looks easy enough? No. Upon following the 3-step instructions on your iPhone, you get to a screen showing your payment method, where you cannot do anything. Clicking, dragging, shouting does not bring up a way of editing this card. So, back to the email. Apple says, “You can...
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5 Basic Photoshop Skills You Need as a Digital Marketer

If you work in digital marketing, especially for a small business, sometimes you don’t want to waste time and money passing small jobs to a designer that you essentially could do yourself. The following are things in Photoshop that I use on a daily basis. NB. This article is written for those people with either no or very little experience with Adobe Photoshop. The videos included are not mine and are based on CS6 – if your version of Photoshop...
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