// Posts Tagged ‘advice’

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How to choose the right keywords for your website’s SEO

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Posted on: January 6th, 2012 by Ellen No Comments

The first step towards great Search Engine Optimisation is identifying and prioritising your keywords, and keyword phrases. These are the word combinations that you wish your ideal audience will enter into search engines in order to find your website. Once you have defined your top keywords then you can start on your actual SEO strategy. [...]

Not sure what your Facebook fans want from you? Ask them.

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Posted on: October 23rd, 2011 by Ellen No Comments

  There was an article this week by emarketer.com that discussed findings from an interesting survey by ExactTarget called “Subscribers, Fans and Followers: The Meaning of Like.” The survey asked Facebook users in the US why they might choose to not ‘like’ a brand’s fan page… but if they did ‘like’ it, the survey asked what they then [...]

The art of surviving the long haul flight

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Posted on: October 19th, 2011 by Ellen No Comments

On Tuesday I will make the 30+ hour journey from Manchester to Auckland. As something I have done countless times, you might say I’ve become quite the experienced long haul flyer. But it doesn’t seem to come any easier. In fact, once the novelty wears off it all becomes a lot harder – suddenly the [...]

Should small businesses outsource their social media?

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Posted on: October 12th, 2011 by Ellen No Comments

Thinking of outsourcing your social media? Please read this first. People in the digital marketing world have been debating back and forth over the last couple of years whether outsourcing SM is acceptable – but I find a strange lack of online information discussing the small business in particular. So here we go. Firstly, it [...]

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