Tools to help you choose the right keywords for your website’s SEO

The first step towards great Search Engine Optimisation is identifying and prioritising your keywords. These are the words and phrases that you want your target audience to enter into search engines in order to find your website. For the purpose of this post, I will use a fictional New Zealand hiking operator as an example case. Where to begin? There are a number of starting points. Firstly, common sense. Ask yourself the question, “What would I search for to find...
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Bad online travel reviews: their effects and how to react

This week a small tourism business belonging to a friend of mine suffered its first inevitable bad review on a particular well-known travellers’ website (cough cough, Tripadvisor, cough). I say “inevitable” not because of any ongoing bad service—indeed they run a very good operation—but because ultimately 99.9% of tourism businesses are going to one day find themselves a victim of it, no matter how outstanding their behaviour. It’s just human nature. Online review sites have a notably different effect on...
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Not sure what your Facebook fans want from you? Ask them.

  There was an article this week by emarketer.com that discussed findings from an interesting survey by ExactTarget called “Subscribers, Fans and Followers: The Meaning of Like.” The survey asked Facebook users in the US why they might choose to not ‘like’ a brand’s fan page… but if they did ‘like’ it, the survey asked what they then expected from it. Read the article here: What Do Facebook Users Expect from Brands? To me, the most significant findings of the survey were: 54%...
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The art of surviving the long haul flight

On Tuesday I will make the 30+ hour journey from Manchester to Auckland. As something I have done countless times, you might say I’ve become quite the experienced long haul flyer. But it doesn’t seem to come any easier. In fact, once the novelty wears off it all becomes a lot harder – suddenly the inflight entertainment system isn’t interesting, you have seen all the movies, the food is overfamiliar and the duty free has been bought before. I am...
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