What website builder should I choose for my small business?

Laptop screen showing Wordpress website

When starting a business, one of the first things you’ll need is an online presence, and by that I don’t just mean your teenage niece setting up your Instagram profile(!) You have to have a website. Good news is that there’s now several decent “easy” DIY website builders out there to get you going. I say “easy” in speech marks because if you have zero experience with computers, you are probably better off finding someone else to help out. But...
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Tools to help you choose the right keywords for your website’s SEO

The first step towards great Search Engine Optimisation is identifying and prioritising your keywords. These are the words and phrases that you want your target audience to enter into search engines in order to find your website. For the purpose of this post, I will use a fictional New Zealand hiking operator as an example case. Where to begin? There are a number of starting points. Firstly, common sense. Ask yourself the question, “What would I search for to find...
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Bad online travel reviews: their effects and how to react

This week a small tourism business belonging to a friend of mine suffered its first inevitable bad review on a particular well-known travellers’ website (cough cough, Tripadvisor, cough). I say “inevitable” not because of any ongoing bad service—indeed they run a very good operation—but because ultimately 99.9% of tourism businesses are going to one day find themselves a victim of it, no matter how outstanding their behaviour. It’s just human nature. Online review sites have a notably different effect on...
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Not sure what your Facebook fans want from you? Ask them.

  There was an article this week by emarketer.com that discussed findings from an interesting survey by ExactTarget called “Subscribers, Fans and Followers: The Meaning of Like.” The survey asked Facebook users in the US why they might choose to not ‘like’ a brand’s fan page… but if they did ‘like’ it, the survey asked what they then expected from it. Read the article here: What Do Facebook Users Expect from Brands? To me, the most significant findings of the survey were: 54%...
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