How does Social Media Affect SEO in 2011?

In late 2010 Google (and Bing) made the inevitable announcement that Social Media was now part of their elusive search algorithm. Nevertheless, businesses all over the world are still failing to realise the true potential of Social Media presence and are losing out. Here is why it makes sense for the likes of Twitter, Facebook etc. to affect search results. As with all Search Engine Optimisation (the art of improving your ranking on Google), the principles are based on common...
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