A Digital Day-off, Please?

I wish there was one day a week where society would have an agreed “time out” from social media. A day where I can go to brunch with my friends and not have to pause mid conversation whilst we all check in, Instagram our food, or pointlessly compare whether other people on Facebook are having a better morning. A marketing agency (Tecmark) found that the average person picks up their device 1,500 times a week, including checking email and Facebook...
Continue reading...

“Caffe Sospeso” … Coffee as the new charity

Suspended coffee is a new concept arriving in cafes all over the world, and something I discovered last week whilst on holiday in Melbourne. Originating in Italy, the idea is that you can anonymously pre-pay for drinks that those in need can redeem later on. It is also a trend that has caught much attention online and has gone viral via social media. For a long time, society has been divided over whether it is appropriate to give money to beggars...
Continue reading...

Not sure what your Facebook fans want from you? Ask them.

  There was an article this week by emarketer.com that discussed findings from an interesting survey by ExactTarget called “Subscribers, Fans and Followers: The Meaning of Like.” The survey asked Facebook users in the US why they might choose to not ‘like’ a brand’s fan page… but if they did ‘like’ it, the survey asked what they then expected from it. Read the article here: What Do Facebook Users Expect from Brands? To me, the most significant findings of the survey were: 54%...
Continue reading...

Facebook Timeline: Do we want our lives on display?

Today I was allowed my first preview of Facebook’s new Timeline layout, about to replace our profiles next month. And after all the moanings of various people both on- and offline, I was pleasantly surprised by the new shiny format. However, there is one thing about Timeline that concerns me, and that is the sudden ease with which people will skip back and forth throughout my life. Suddenly they are able to see photos, status updates and such from my...
Continue reading...