There was an article this week by emarketer.com that discussed findings from an interesting survey by ExactTarget called “Subscribers, Fans and Followers: The Meaning of Like.” The survey asked Facebook users in the US why they might choose to not ‘like’ a brand’s fan page… but if they did ‘like’ it, the survey asked what they then [...]
// Posts Tagged ‘facebook’
Not sure what your Facebook fans want from you? Ask them.
Posted on: October 23rd, 2011 by Ellen No Comments
Facebook Timeline: Do we want our lives on display?
Posted on: September 26th, 2011 by Ellen No Comments
Today I was allowed my first preview of Facebook’s new Timeline layout, about to replace our profiles next month. And after all the moanings of various people both on- and offline, I was pleasantly surprised by the new shiny format. However, there is one thing about Timeline that concerns me, and that is the sudden [...]
Posted on: September 22nd, 2011 by Ellen No Comments
This week Facebook has incensed users by making some changes to its newsfeed and friend categories. Indeed this always happens whenever it changes something… Give it a few weeks and everyone will be used to it. Just shows you how much people naturally do not like being shoved outside their comfort box. The Beeb also made a [...]
Great Uses of Facebook Fan Pages by New Zealand Brands
Posted on: August 2nd, 2011 by Ellen No Comments
Everyone knows the international bunch who can afford to invest plenty into designing and optimising their Facebook page – Coca-cola, Starbucks, Adidas and Victoria’s Secret just to name a handful. However, I wanted to look at some New Zealand-grown brands and companies that who have also used their Facebook fan pages well – despite the [...]