The Need for Speed: Can Your Travel Website Keep Up?

There are many factors that make the usability of a website remarkable, but a crucial aspect that’s often overlooked is speed. A recent Google study showed that 40% of people will wait no more than 3 seconds before abandoning a travel website. That means you have 3 seconds to ensure your content appears before you lose 40% of your potential income. Unfortunately it is still common to see travel brands sacrifice page loading time in favour of adding fancy functionality,...
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8 Strategies to Help Your Fear of Flying

Emirates Plane Airbus A380

I love travelling but if you ever travel with me, you’ll learn I have a terrible fear of flying. This hasn’t always been the case – we would take flights frequently when I was a child and I never questioned it. However, in 2011 I suffered a bad case of PTSD from the Christchurch earthquakes and somehow this resulted in a lingering distrust with planes (yes it sounds odd, but apparently developing unrelated fears is not unusual). I have refused to...
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5 Basic Photoshop Skills You Need as a Digital Marketer

If you work in digital marketing, especially for a small business, sometimes you don’t want to waste time and money passing small jobs to a designer that you essentially could do yourself. The following are things in Photoshop that I use on a daily basis. NB. This article is written for those people with either no or very little experience with Adobe Photoshop. The videos included are not mine and are based on CS6 – if your version of Photoshop...
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The TedxAuckland 2013 Experience

tedx-auckland

Yesterday the Aotea Centre hosted TedxAuckland, a day for people to step on stage and inspire us with their ideas and experiences. I was a last minute booker, torn between the chance of saving $90 and the unknown. I am very glad that I bought that ticket. Here are some of my favourite talks, with places online that I was inspired to check out. Lillian Grace Lillian expressed a need for us to understand more about our country in order...
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