It is a question often asked by Adwords beginners – should a company bid on its own business name if they are already showing in the top organic search results? Businesses can sometimes wonder why they should pay for clicks that otherwise would probably come free organically. I thought I’d throw my $0.08 cents in. [...]
// Posts Tagged ‘Google’
The Morals of SEO: Why not to play it dirty
As web developers, we have clear web standards that guide us to see what is right and wrong. In SEO, unfortunately the laws aren’t quite as clear. In fact, there are barely any laws at all – something that a morally competent practitioner can find incredibly frustrating. Because there are absolutely loads of so-called SEO [...]
Using Hyphens in Domain Names, Good or Bad for SEO?
Doing a little research today for a new project for a photography website that I plan on doing via WordPress for a good friend. We’re at the early stages of planning so discussing all sorts of things including search engine optimisation, which led to the question – should the domain include hyphens? As with much [...]