This week a small tourism business belonging to a friend of mine suffered its first inevitable bad review on a particular well-known travellers’ website (cough cough, Tripadvisor, cough). I say “inevitable” not because of any ongoing bad service—indeed they run a very good operation—but because ultimately 99% of tourism businesses are going to one day [...]
// Posts Tagged ‘Haka Tours’
Sometimes it’s ok to design in Microsoft Word
Small businesses (particularly in the tourism industry) often have to be cautious not to take leaps and bounds to improve their marketing – because if they did they would risk cutting off their nose to spite their face. If your marketing material and branding suddenly goes from naff-looking flyer to fancy-pants brochure, your current clients [...]
The Evolution of the Haka Tours Brand
For the first 3-4 years of its existence, I was responsible for Haka Tours’ marketing output, most of which was digital. Here is how I witnessed the brand evolve from start-up business to award-winning kiwi tour operator, including what effect it had on the clientele. 2007: The Beginning Haka Tours’s first tour was in June 2007, [...]