War of the Rooms: How Hotels Can Drive Direct Bookings and Compete with the OTA Websites

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Think back to the last time you booked a hotel room and it’s highly likely you used an OTA such as Booking.com, Trivago or Expedia. When they first became popular, Online Travel Agents were a blessing for many accommodation providers, providing them with bookings aplenty and doing all the hard marketing work for them. However, over time hotels have come to realise their OTA addiction comes at a cost, often in the form of 20+% commission fees and high guest...
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