Five reasons why QR codes don’t work

QR codes, aka “Quick Response”, were designed by the motor vehicle industry and somehow filtered their way into the digital world. But instead of making our lives easier, they have failed to take off. They have slowly become one of my own web pet peeves. Why? With a few small exceptions, businesses continue to predominantly use them in mundane, unimaginative ways that don’t provide value. Often this includes a non-mobile friendly webpage. … therefore we are always disappointed by what...
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