Tools to help you choose the right keywords for your website’s SEO

The first step towards great Search Engine Optimisation is identifying and prioritising your keywords. These are the words and phrases that you want your target audience to enter into search engines in order to find your website. For the purpose of this post, I will use a fictional New Zealand hiking operator as an example case. Where to begin? There are a number of starting points. Firstly, common sense. Ask yourself the question, “What would I search for to find...
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Should I bid on my company name in Google Adwords?

It is a question often asked by Adwords beginners – should a company bid on its own business name if they are already showing in the top organic search results? Businesses can sometimes wonder why they should pay for clicks that otherwise would probably come free organically. I thought I’d throw my $0.08 cents in. The quick (and quite unsatisfying) answer to this question is that it depends on the circumstances. Which means some common sense and good judgement on...
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How does Social Media Affect SEO in 2011?

In late 2010 Google (and Bing) made the inevitable announcement that Social Media was now part of their elusive search algorithm. Nevertheless, businesses all over the world are still failing to realise the true potential of Social Media presence and are losing out. Here is why it makes sense for the likes of Twitter, Facebook etc. to affect search results. As with all Search Engine Optimisation (the art of improving your ranking on Google), the principles are based on common...
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The Morals of SEO: Why not to play it dirty

As web developers, we have clear web standards that guide us to see what is right and wrong. In SEO, unfortunately the laws aren’t quite as clear. In fact, there are barely any laws at all – something that a morally competent practitioner can find incredibly frustrating. Because there are absolutely loads of so-called SEO “experts” out there all too willing to play it dirty to get what they want in the short term. One of the reasons for why...
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