The first step towards great Search Engine Optimisation is identifying and prioritising your keywords, and keyword phrases. These are the word combinations that you wish your ideal audience will enter into search engines in order to find your website. Once you have defined your top keywords then you can start on your actual SEO strategy. [...]
// Posts Tagged ‘SEO’
Should I bid on my company name in Google Adwords?
It is a question often asked by Adwords beginners – should a company bid on its own business name if they are already showing in the top organic search results? Businesses can sometimes wonder why they should pay for clicks that otherwise would probably come free organically. I thought I’d throw my $0.08 cents in. [...]
The Morals of SEO: Why not to play it dirty
As web developers, we have clear web standards that guide us to see what is right and wrong. In SEO, unfortunately the laws aren’t quite as clear. In fact, there are barely any laws at all – something that a morally competent practitioner can find incredibly frustrating. Because there are absolutely loads of so-called SEO [...]