How to write a blog post: for small businesses with very little time

A challenge many small businesses face with social media is a lack of time to devote to it. Blogging is no different – lots of us don’t have a few hours spare each week to think of a topic, let alone write several hundred words. But it doesn’t have to be that hard. 1. Don’t stress about the “perfect” topic. Sometimes it is better to produce several blog posts on more obvious / simple topics than to spend the whole...
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Bad online travel reviews: their effects and how to react

This week a small tourism business belonging to a friend of mine suffered its first inevitable bad review on a particular well-known travellers’ website (cough cough, Tripadvisor, cough). I say “inevitable” not because of any ongoing bad service—indeed they run a very good operation—but because ultimately 99.9% of tourism businesses are going to one day find themselves a victim of it, no matter how outstanding their behaviour. It’s just human nature. Online review sites have a notably different effect on...
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Should small businesses outsource their social media?

Thinking of outsourcing your social media? Please read this first. People in the digital marketing world have been debating back and forth over the last couple of years whether outsourcing SM is acceptable – but I find a strange lack of online information discussing the small business in particular. So here we go. Firstly, it is notable that there is a difference between Social Media Consulting and Social Media Outsourcing. SM Consulting Consulting is when someone like myself comes into your business and...
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Why Social Media is good for your Small Business

This week I have learnt that part of consulting about Social Media is convincing people that it is worth their time. There are many non-believers who simply don’t understand the value of devoting time to the likes of Facebook, Twitter and YouTube. However, this is usually down to certain misconceptions. The fact is, Social Media is proven to be good for small businesses. In many industries it is a great way to allow a company to stick their head up...
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