There was an article this week by emarketer.com that discussed findings from an interesting survey by ExactTarget called “Subscribers, Fans and Followers: The Meaning of Like.” The survey asked Facebook users in the US why they might choose to not ‘like’ a brand’s fan page… but if they did ‘like’ it, the survey asked what they then [...]
// Posts Tagged ‘social media’
Not sure what your Facebook fans want from you? Ask them.
Posted on: October 23rd, 2011 by Ellen No Comments
Should small businesses outsource their social media?
Posted on: October 12th, 2011 by Ellen No Comments
Thinking of outsourcing your social media? Please read this first. People in the digital marketing world have been debating back and forth over the last couple of years whether outsourcing SM is acceptable – but I find a strange lack of online information discussing the small business in particular. So here we go. Firstly, it [...]
How does Social Media Affect SEO in 2011?
Posted on: October 9th, 2011 by Ellen No Comments
In late 2010 Google (and Bing) made the inevitable announcement that Social Media was now part of their elusive search algorithm. Nevertheless, businesses all over the world are still failing to realise the true potential of Social Media presence and are losing out. Here is why it makes sense for the likes of Twitter, Facebook [...]
Why Social Media is good for your Small Business
Posted on: October 6th, 2011 by Ellen No Comments
This week I have learnt that part of consulting about Social Media is convincing people that it is worth their time. There are many non-believers who simply don’t understand the value of devoting time to the likes of Facebook, Twitter and YouTube. However, this is usually down to certain misconceptions. The fact is, Social Media [...]