Why Social Media is good for your Small Business

This week I have learnt that part of consulting about Social Media is convincing people that it is worth their time. There are many non-believers who simply don’t understand the value of devoting time to the likes of Facebook, Twitter and YouTube. However, this is usually down to certain misconceptions. The fact is, Social Media is proven to be good for small businesses. In many industries it is a great way to allow a company to stick their head up...
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Should we still be using Email Marketing?

Yesterday someone asked whether I thought email marketing was still valuable. Indeed, the question of whether the “e-newsletter” is dead continues to be a subject of debate – both off and online. However, most arguments – no matter what side – appear to be only made by marketing people or businesses because it suits their own methods. So I would suggest that, if you are reading this because you are wondering whether to use email marketing, be wary of such...
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Social Media for your business: no more excuses

The other day I read a blog article that spent several hundred words arguing that Social Media may not be a sensible option for certain businesses, for the reason that it might not bring in any income to them. Unfortunately this article failed to name examples, because I am still sitting here trying to think of some. I don’t believe you can make such a sweeping statement – because Social Media has potential for everyone. And to think that you...
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My Social Media Top 5 Essential Guidelines

Five quick things that I believe to be essential to good social media. 1. Treat everyone online as you would offline. If you wouldn’t say something to their face, don’t write it. If you wouldn’t want your Mum to read it, don’t write it. 2. Stay away from anything remotely controversial. And preferably, political. 3. Don’t ever use Social Media to sell. People will turn off. Instead think of it as a branch of PR… your best foot forward. Bring...
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