Sometimes it’s ok to design in Microsoft Word

Small businesses (particularly in the tourism industry) often have to be cautious not to take leaps and bounds to improve their marketing – because if they did they would risk cutting off their nose to spite their face. If your marketing material and branding suddenly goes from naff-looking flyer to fancy-pants brochure, your current clients might suddenly eye you with suspicion. And any new clients will ultimately be more high-maintenance. If you project an image of high quality, ridiculously good...
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